Tadej Pogachar remains the highest earning player on the men's World Tour, La Gazzetta dello Sport reported. According to the Italian newspaper, Pogachar's annual income of 6 million euros tops his compatriot Primos Roglic and Tour de France champion Jonas Vingegaard.

Logrich's annual salary from Jumbo Visma to Bora-Hansgrohe is €4.5 million, while La Gazzetta estimates that Vingegaard's income from Vismaris A bikes is €4 million.

World champion Mathieu van der Pol is third on La Gazzetta's list with an annual salary of €4 million, while rival Wout van Aert earns an estimated €3.5 million.

Remco Even Paul is in sixth place with an estimated annual salary of €2.8 million, ahead of Tom Pidcock and Adam Yates. He is followed by two more Ineos players, Egan Bernal and Carlos Rodriguez (2.5 million euros).

La Gazzetta points out that its estimates refer only to salaries paid to players by the team, and their report does not account for additional income from sponsorships or appearance fees.

In addition to his salary from UAE Team Emirates, Pogachar has endorsement deals with DMT shoes, Met helmets, Enervit nutritional products, Croatian water brand Jana, American home tech company Plume, and the Slovenian Tourism Board.

Pogachal's agent, Alex Carrera, told La Gazzetta that his client plans to open a social media account in China in 2024.

"No athlete in my career has made such a strong case against a brand," Carrera said.

"In cycling, Pogachar is the most universal, the most versatile, and the most communicative athlete.

After winning the Tour de Flanders, Ile Lombardia, Paris-Nice, Amstel Gold Race, and Flèche Wallonne in 2023, Pogachar will target the Giro d'Italia and Tour de France this season, as well as the Paris Olympics and the World Championships in Zurich. He will also compete in the Paris Olympics and the World Championships in Zurich.