Plug Announces ONE Cycling Goals, Promotes F1-Style Racing Calendar

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Plug Announces ONE Cycling Goals, Promotes F1-Style Racing Calendar

Team manager Richard Plagge has revealed details of ONE Cycling's "Super League" initiative.

This "super league" is reportedly intended to bring together teams, race organizers, and the UCI to create a new company for the sport that will create new revenue streams. These streams are said to include the packaging of broadcast rights for smaller races and the marketing of athlete portrait rights.

The project, headed by Visma-Lease a Bike manager Richard Plug, recently told Wieler Fritz that it is currently on hold.

However, in an interview with the Belgian website De Tijd published last week, Plagge offered new information about ONE Cycling's goals, claiming that a "more clearly defined" race calendar format in sports such as Formula 1 would serve as a model.

He also argued that races involving circuits, such as the Tour of Flanders, would be more profitable and provide a safer environment.

Pragge told De Tijd magazine that the starting point for such a major reform of cycling was the documentary, the business community platform around the team, and fan club membership since he led the team sponsored by Rabobank in 2012, web store.

However, in the area of such economic growth in cycling in general, Plug claimed that "too little has happened in this regard in the last decade" and that "we are not living up to our potential."

Regarding One Cycling, Pragge said that the project aims to look at the state of the sport in 10 years, and that the sport "does not recognize clearly enough that its competitors are not other teams or organizers, but all other forms of (sports) entertainment He stated that "it is not.

After naming a variety of sports, including soccer, golf, basketball (in the U.S.), and martial arts, as real rivals to cycling, Plagge then compared the reaction of fans to the stars of their own sport to the young supporters of professional boxer Jake Paul He said the contrast was most striking when he compared the two.

"He is surrounded by screaming young fans, but those young people don't rush toward Jonas Vingegaard or other top riders. I want to change that," he told De Tijd.

With this change in mind, Plug noted the importance of what he calls "recognition and format."

"Nowadays, everyone, even the most rabid cycling fans, congratulate the Team of the Year. But it was Team UAE that took first place in the World Tour.

"We need a clear calendar with a limited number of races where the best riders compete.

Pragge cited the more obvious F1 as an indication of the direction cycling should take. At the same time, by grouping media rights, cycling would become what he called a "24-hour media factory."

"Currently, the major media companies laugh at the disorganized way in which racing organizations and teams negotiate over rights. Compared to soccer, our revenues are miniscule."

The Dutch coach is not the first to call for an F1-style review of cycling. Nevertheless, Plug claimed that there was "massive support for reform" from an unspecified number of teams and cited one of the race organizers, Thomas van den Spiegel of the Flanders Classic, as an "important ally."

Plagge noted that the former race director of the Tour de Flanders was criticized for changing the main event to a circuit lap. Pragge, however, argued that the new course improved safety, was better for the environment, and allowed for the sale of tickets and VIP packages. In other words, he said, "it's extra revenue."

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