Business software provider Visma has expressed interest in maintaining sponsorship title status at Jumbo-Visma and has said the company's future with the Dutch team has not changed amid rumors of a possible merger with Belgian team Soudal-QuickStep.

Soudal, a sealant and adhesive manufacturer, has already stated that he will be keen to continue to participate as a backer if the 2 teams merge.

A potential mega-merger has been motivated to bring in a new "Soudal-Visma" team, but specific details about the team have finally been created and a future sponsorship deal has not yet been shown.

Norwegian company Visma wants to continue as part of the project of the Dutch team, and Soudal Co about the possibility of the two teams joining forces

Speaking to WielerFlits, the director of the company's content and sponsorship said that the contract to sponsor the team is not valid. He said he has a "long-term perspective" that should continue.

"In the future, we have signed this sponsorship in 2019 with a long-term perspective," said Anne-Grethe Thomas Karlsen. "As long as the two parties see a common value in this collaboration, it will not change.""

Thomas Karlsen did not comment on potential mergers or achievements in terms of sponsorship agreements, but the agreement between Visma and the team, thanks to the team's great sporting success over the years, Visma she noted that both the company's reputation and online traffic have increased significantly as a result of sponsoring the Dutch team .

"There are many ways to measure the effect of sponsorship, and we can see that Visma's reputation is growing with every measurement," she said. "We also see a big increase in traffic to our websites and blog posts during the Tour de France, for example, with our normal web traffic almost 20 times.

"Visma has developed over the past decade from a predominantly Scandinavian to pan-European company. It's important to have a sponsorship that all 27 employees in 14,500 countries can agree to. Cycling is a popular sport with international influence."

After that, Visma looks certain to play a major role in the future of Jumbo-Visma, regardless of what form the team will take when it comes to the merger. Soudal, like QuickStep, has a contract with the Belgian team until the end of 2027, but hopes to remain as title sponsor, the company recently told het Laatste Nieuws.

However, Jumbo is set to withdraw from the team's sponsorship agreement. The Dutch supermarket chain had announced it would leave at the end of 2024, leaving behind a future funding gap that the team is trying to resolve with a merger.

The new-look team can also look forward to a sponsorship deal with American tech giant Amazon. Dutch media reports suggest a deal of 1500 million euros and a place as a non-title sponsor in 2024.

However, a recent report by the Escape Collective states that the multi-million euro figure is not a set monetary figure, but "one of the future 'media values'"1.

Jumbo-Visma, who stars in the Amazon Prime series "All-in Team Jumbo-Visma," would not comment on Amazon's possible deal when contacted by Cyclingnews on Tuesday.