WielerFlits reports that Jumbo-Visma will become Visma-Lease A Bike in 2024, and the Pon-owned leasing company will help bolster the team's budget after a failed merger/acquisition with Soudal-QuickStep.

Over the weekend Jumbo-Visma senior directeur sportif Merijn Zeeman told Nieuwsblad that the team's long-term future is guaranteed, but declined to go into details.

A spokesperson for Jumbo-Visma played back the WielerFlits report when contacted by Cyclingnews. However, pon Holdings has reportedly agreed that a privately owned Dutch conglomerate will fund the team after team manager Richard Plugge failed to find an international title sponsor. Funding from Pon seems to have allowed Plugge to close its plans for a merger/acquisition with Soudal-QuickStep.

Pon owns Cervélo, Jumbo-Visma's current bicycle sponsor, and other bicycle brands such as Cannondale, Gazelle, Focus and Schwinn. It also imports Volkswagen, Audi, Seat and Skoda in the Netherlands, and has dealers of luxury brands such as Porsche and Ferrari in the United States.

Pon Holdings BV claims that its annual revenue exceeds 100 billion euros and leasing bicycles is another part of the conglomerate.

Leasing the bike Was already a minor sponsor of the Jumbo-Visma team in 2023, but it could become a title sponsor in 2024 as the Jumbo supermarket chain has ended its support.

Norwegian business software and IT brand Visma has already revealed that it remains as a title sponsor and has invested about 1200 million euros, and Pon has apparently been in talks to become a bike sponsor for the team as part of the Soudal-QuickStep merger/acquisition. He agreed to increase sponsorship of Richard Plugge's team. The team's budget may be less than 2023, but we've cut costs by allowing Primoš Rogliš to leave Bora-Hansgrohe to join.

7,000 companies in the Netherlands, Germany and Belgium that lease bicycles have signed up for the bicycle leasing program, claiming that 100,000 employees enjoy tax benefits when leasing bicycles for work or recreation. According to reports, a total of 65,000 employees of 600,000 different companies use different lease brands of Pon. 90% of all bikes are electric bikes and are delivered and serviced through a network of local bike dealers.

Volkswagen Financial Services, a German-based subsidiary of the automotive brand Volkswagen, recently invested in PON's bicycle leasing brand and plans to expand into the U.S. and other markets.