The new British team, Hess Cycling, has begun its journey towards the goal of becoming a women's world team and soon competing in the Tour de France Femme in 2025.

The team is currently in its first season as a women's Continental team and is registered in Luxembourg. However, as part of their long-term strategy to expand and compete at the highest level, they have submitted applications and fees to British Cycling to officially race under a British licence in 2024.

The team has already announced Holly Ramsey as the first new rider on the 2024 roster. She won the 2023 British National Youth and Junior Track Championship in the Junior Women's Pursuit at No. 2.

"As the team sets off on their journey to become a British women's professional cycling team, I am excited to join Hess Cycling. The environment the team is trying to create is exactly the right one for me to continue to develop as a rider and I look forward to joining with my fellow riders," Ramsey said.

"For years I have looked up to British women racing at continental and world tour level as role models and competing with them now is going to be massively exciting."

The team is focused on developing young British riders, but according to the press release, they will soon announce a roster of riders that currently compete at WorldTour level and include a series of national champions.

Hess Enterprises Limited supports the team financially. It is a family-owned group of companies operating outside London in luxury goods, beverages, sports, entertainment and skin care, according to the team's press release.

Rolf Hess, founder and Chairman of Hess Enterprises and Hess Cycling, aims to build a collective of like-minded groups that want to grow women's sport and cycling.

"Today is the start of a journey to elevate Hess Cycling to the UK's leading professional women cycling team. In recent years, women's cycling has seen rapid growth in media exposure, commercial viability and financial sustainability," Hess said.

"Women's football, rugby and cricket are all booming, and we believe that there is no reason why cycling should not follow this path. For the last 12 months we have worked to build a commercial structure with management and we will support the cycling community further afield here in the UK”