The UCI allows teams to change kits once per season. Some teams, like Jumbo Visma, have had their famous maillot jaune ruined when they wear the yellow jersey in the Tour de France femme. EF Education in the Giro d'Italia is in the same situation. For other teams, it may be due to a new sponsor deal. For other teams, it may simply be a chance to get noticed, to wear fresh kit, and to compete against the best riders in the world.
At the beginning of the season, I introduced all the World Tour kits for this season. Here are the five kits that will be used at the Tour de France Fam: Canyon-Slam, UAE Team ADQ, Phoenix-Desseuninck, Uno-X, and Jumbo-Visma.
Even though we were in the middle of a bike tour, I, along with her friend Jenny, asked my mother for a comment.
The original team kit was my favorite of the 2023 kits, despite being identical to the 2022 kit. However, the Tour de France Fam featured a full package of jersey, shorts, bike, helmet, and bottle, clearly inspired by the race name "avec Zwift."
I really like the design, perhaps because it reminds me of the fruit salad penny chews sold at the corner store. Either way, it's bold, bright, and overdonely obvious: top marks for me. Also, the paint work on the Team Canyon bikes is truly amazing.
For once, my mother and I (and her friend Jenny) agree: "This is good! They're a peachy melba shade and very classy shorts. Jenny and I would happily wear these."
The original Phoenix Deceuninck jersey was near the bottom of the overall standings; Deceuninck is a windows company and "Elegant" is their flagship product series (absolute textbook for cycling sponsorship here) and was thrust into the limelight at the Tour.
The jersey is mostly intact, but now my mother says she likes it: "It's nice! I like the arm detail and the back pockets. I like the arm detail and the back pockets.
I'm still hoping that the Belgian superteam's only sponsors are building materials... Soudal-Desseuninck-Quickstep would cover the glue, windows, and flooring.
No new sponsors here, just a visual change to the jerseys, which were fourth in the overall standings and which moms thought looked "cheap". The new jerseys would no longer be faded orange and blue, but white, with a patchwork of women's faces and silhouettes of the team colors on the sleeves. This apparently was not lost on my mother and her friend Jenny. ......
"It's a mishmash of sponsors and the sleeves look like a toddler's wooden puzzle. I'm not a fan of Lilac, but this is a plus for us."
In this case, I don't want to see a minus.
As a team where both men and women wear similar uniforms and spend most of the season in yellow kit, it would not be a huge shock if the Jumbo-Visma and Uno-X women's teams adopted a kit swap similar to that seen in the Tour de France men.
Personally, I am not a fan of Jumbo's kit. However, the Uno-X kit is great in its standard guise. Mom seems to have fallen asleep and I haven't heard anything.
In a bold move to replace Aerogain with Swag and Vibes, FDJ Suez appears to be racing in a basketball vest. This is most unusual and it is possible that I am intentionally misrepresenting the Instagram post. Please check for yourself.
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