Endura has announced that its partnership with Movistar will end at the end of 2019.The partnership, which has spanned six years and more than 180 race wins, will end at the end of the 2019 season, the company's main reason for leaving the World Tour, UCI-mandated "development impasse."
In a statement posted on the company's website, Endura complained that "progress in technical apparel is being restricted by the governing body and that innovation awards are barred from technological advancement." Endura has reached a fork in the road and has chosen to avoid the development deadlock currently enforced by the UCI."
Endura's first partnership with a team came when they partnered with a local bike store, Pedal Power. Later they partnered with NetApp to form the Pro Continental "Team NetApp-Endura". After another successful season, including a stage win at La Vuelta and a wildcard win in the Tour de France, Endura again sought a partnership with Movistar.
The partnership with Movistar was formalized at the team's launch prior to the 2014 season, and innovation continued during the six-year collaboration.Endura, along with Simon Smart of Drag2Zero, spent countless hours wind tunnel testing, computer modeling, and 3D printed replicas of the Nairo Quintana to work on the aerodynamics. The culmination of this work resulted in silicone surface technology that was used in the team kit used by Movistar and Bigla in 2018, but subsequently banned by the UCI in early 2019.
The banning of this technology appears to have marked the beginning of the end of Endura's WorldTour presence as it decided to leave the sport at the top level. Endura has not ruled out a return to the pro peloton in the future, but the Scottish company will continue to work with Drag2Zero and focus on triathlon, where technology development is less constrained.
Comments